Funnels can be made complex … truly made complex, so complicated that most people quit prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? How To Sell An Online Course On Pinterest
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?How To Sell An Online Course On Pinterest
Well, it certainly caught on because Samcart has the ability to charge exceptionally high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Sell An Online Course On Pinterest
A typical method to do this is what’s referred to as the “AIDA” model:
How To Sell An Online Course On Pinterest
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or accomplish their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … However make certain you sign up, because I have big plans for funnel contractors in the works quickly!How To Sell An Online Course On Pinterest
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.How To Sell An Online Course On Pinterest
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we have to encourage people.
There is so much info out there that it is exceptionally tough to understand which to trust.How To Sell An Online Course On Pinterest
Social evidence offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.How To Sell An Online Course On Pinterest
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are several effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You require actually to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of present best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!