Funnels can be made complex … really made complex, so complex that the majority of people quit before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? How To Sell An Online Course On Facebook
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?How To Sell An Online Course On Facebook
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How To Sell An Online Course On Facebook
A common method to do this is what’s called the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their pain or achieve their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … But make certain you sign up, since I have big prepare for funnel builders in the works soon!How To Sell An Online Course On Facebook
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.How To Sell An Online Course On Facebook
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we have to persuade people.
There is so much information out there that it is extremely challenging to understand which to trust.How To Sell An Online Course On Facebook
Social proof offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.How To Sell An Online Course On Facebook
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% money back assurance.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!