Funnels can be complicated … really complicated, so complicated that the majority of people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Sell 1000 Online Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?How To Sell 1000 Online Courses
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Sell 1000 Online Courses
A typical method to do this is what’s called the “AIDA” design:
How To Sell 1000 Online Courses
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or accomplish their preferred condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However ensure you sign up, because I have huge plans for funnel home builders in the works soon!How To Sell 1000 Online Courses
This easy (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.How To Sell 1000 Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we need to encourage people.
There is a lot details out there that it is incredibly tough to understand which to trust.How To Sell 1000 Online Courses
Social evidence gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re practically prepared to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is all about.How To Sell 1000 Online Courses
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!