Funnels can be made complex … truly made complex, so complicated that most people give up before they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? How To Pre-sell Online Course
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?How To Pre-sell Online Course
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How To Pre-sell Online Course
A common method to do this is what’s called the “AIDA” model:
How To Pre-sell Online Course
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their discomfort or attain their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make sure you sign up, since I have huge prepare for funnel builders in the works quickly!How To Pre-sell Online Course
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.How To Pre-sell Online Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.How To Pre-sell Online Course
Social evidence provides us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re almost prepared to buy. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.How To Pre-sell Online Course
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% money back assurance.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!