Funnels can be made complex … really made complex, so complicated that most people quit prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? How To Pre Sell An Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?How To Pre Sell An Online Course
Well, it definitely caught on because Samcart has the ability to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How To Pre Sell An Online Course
A typical method to do this is what’s referred to as the “AIDA” model:
How To Pre Sell An Online Course
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make sure you sign up, since I have huge plans for funnel contractors in the works soon!How To Pre Sell An Online Course
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.How To Pre Sell An Online Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we need to convince individuals.
There is a lot information out there that it is extremely difficult to understand which to trust.How To Pre Sell An Online Course
Social evidence gives us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.How To Pre Sell An Online Course
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so important.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!