Funnels can be made complex … truly made complex, so complex that many people quit before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? How To Offer Preorder For Ebook On Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?How To Offer Preorder For Ebook On Samcart
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Offer Preorder For Ebook On Samcart
A typical way to do this is what’s referred to as the “AIDA” design:
How To Offer Preorder For Ebook On Samcart
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their discomfort or achieve their wanted condition
Action: provide the chance to buy
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each principle below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make certain you register, because I have huge plans for funnel home builders in the works quickly!How To Offer Preorder For Ebook On Samcart
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.How To Offer Preorder For Ebook On Samcart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot details out there that it is extremely difficult to understand which to trust.How To Offer Preorder For Ebook On Samcart
Social evidence gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it implies they’re nearly ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.How To Offer Preorder For Ebook On Samcart
Reviews have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!