Funnels can be complicated … truly complicated, so complicated that most people give up prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? How To Make And Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?How To Make And Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How To Make And Sell Online Courses
A common way to do this is what’s known as the “AIDA” design:
How To Make And Sell Online Courses
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you sign up, because I have huge plans for funnel builders in the works soon!How To Make And Sell Online Courses
This easy (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.How To Make And Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much details out there that it is extremely challenging to know which to trust.How To Make And Sell Online Courses
Social evidence offers us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re practically all set to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.How To Make And Sell Online Courses
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!