Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? How To Make A Site To Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?How To Make A Site To Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How To Make A Site To Sell Online Courses
A typical method to do this is what’s called the “AIDA” design:
How To Make A Site To Sell Online Courses
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or achieve their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However ensure you register, because I have huge plans for funnel contractors in the works quickly!How To Make A Site To Sell Online Courses
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.How To Make A Site To Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we have to convince individuals.
There is so much details out there that it is exceptionally tough to understand which to trust.How To Make A Site To Sell Online Courses
Social proof provides us a simple way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it means they’re almost ready to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.How To Make A Site To Sell Online Courses
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You need in fact to request their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!