Funnels can be made complex … actually made complex, so complicated that most people give up prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? How To Make 100k Selling Online Courses
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?How To Make 100k Selling Online Courses
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. How To Make 100k Selling Online Courses
A typical method to do this is what’s known as the “AIDA” design:
How To Make 100k Selling Online Courses
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But make certain you register, because I have big plans for funnel builders in the works quickly!How To Make 100k Selling Online Courses
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.How To Make 100k Selling Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.How To Make 100k Selling Online Courses
Social proof offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.How To Make 100k Selling Online Courses
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are several effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!