Funnels can be made complex … truly made complex, so complex that most people quit prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? How To Earn Six Figures By Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?How To Earn Six Figures By Selling Online Courses
Well, it certainly caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Earn Six Figures By Selling Online Courses
A common method to do this is what’s known as the “AIDA” model:
How To Earn Six Figures By Selling Online Courses
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make certain you register, since I have huge plans for funnel builders in the works soon!How To Earn Six Figures By Selling Online Courses
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.How To Earn Six Figures By Selling Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to convince people.
There is so much details out there that it is extremely tough to know which to trust.How To Earn Six Figures By Selling Online Courses
Social evidence provides us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they have actually made it this far, it means they’re practically all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.How To Earn Six Figures By Selling Online Courses
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You need in fact to request their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!