Funnels can be complicated … really made complex, so complex that many people quit before they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Develop And Sell Online Courses
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?How To Develop And Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Develop And Sell Online Courses
A common method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their pain or achieve their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make sure you register, because I have huge plans for funnel builders in the works soon!How To Develop And Sell Online Courses
This simple (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.How To Develop And Sell Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best mental weapon we have to persuade individuals.
There is so much info out there that it is extremely challenging to understand which to trust.How To Develop And Sell Online Courses
Social evidence offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re almost ready to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.How To Develop And Sell Online Courses
Reviews have shown that your product has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!