Funnels can be made complex … truly complicated, so complicated that most people give up before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? How To Design Your Own Online Courses To Sell
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?How To Design Your Own Online Courses To Sell
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Design Your Own Online Courses To Sell
A typical way to do this is what’s referred to as the “AIDA” design:
How To Design Your Own Online Courses To Sell
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or accomplish their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But make sure you sign up, because I have big prepare for funnel home builders in the works soon!How To Design Your Own Online Courses To Sell
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.How To Design Your Own Online Courses To Sell
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we need to encourage people.
There is a lot information out there that it is incredibly difficult to understand which to trust.How To Design Your Own Online Courses To Sell
Social proof provides us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.How To Design Your Own Online Courses To Sell
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% refund warranty.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!