Funnels can be complicated … truly made complex, so complicated that the majority of people give up prior to they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? How To Create Market And Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?How To Create Market And Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Create Market And Sell Online Courses
A common way to do this is what’s referred to as the “AIDA” model:
How To Create Market And Sell Online Courses
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But make sure you sign up, because I have huge plans for funnel contractors in the works quickly!How To Create Market And Sell Online Courses
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.How To Create Market And Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we have to persuade people.
There is so much details out there that it is exceptionally tough to know which to trust.How To Create Market And Sell Online Courses
Social proof gives us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost all set to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.How To Create Market And Sell Online Courses
Reviews have shown that your product has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day refund 110% cash back assurance.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of current finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!