Funnels can be made complex … actually made complex, so complex that the majority of people give up before they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? How To Create Courses That Sell Online
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?How To Create Courses That Sell Online
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. How To Create Courses That Sell Online
A common way to do this is what’s referred to as the “AIDA” model:
How To Create Courses That Sell Online
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or accomplish their desired condition
Action: provide the chance to purchase
Many sales funnels extend these steps across several pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has ended … But ensure you register, because I have big prepare for funnel contractors in the works quickly!How To Create Courses That Sell Online
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.How To Create Courses That Sell Online
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is incredibly difficult to understand which to trust.How To Create Courses That Sell Online
Social proof provides us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is everything about.How To Create Courses That Sell Online
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need really to ask for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!