Funnels can be made complex … truly made complex, so complex that most people quit prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? How To Create And Sell Video Courses Online Using Shopify
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?How To Create And Sell Video Courses Online Using Shopify
Well, it absolutely caught on because Samcart is able to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. How To Create And Sell Video Courses Online Using Shopify
A common way to do this is what’s called the “AIDA” model:
How To Create And Sell Video Courses Online Using Shopify
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or achieve their desired condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … But make sure you register, since I have big plans for funnel builders in the works soon!How To Create And Sell Video Courses Online Using Shopify
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.How To Create And Sell Video Courses Online Using Shopify
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we have to convince individuals.
There is so much information out there that it is incredibly hard to understand which to trust.How To Create And Sell Video Courses Online Using Shopify
Social proof offers us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re practically all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.How To Create And Sell Video Courses Online Using Shopify
Testimonials have actually revealed that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% money back guarantee.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!