Funnels can be made complex … really made complex, so complicated that the majority of people quit prior to they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? How To Create And Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?How To Create And Sell Online Courses
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Create And Sell Online Courses
A common way to do this is what’s known as the “AIDA” model:
How To Create And Sell Online Courses
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!How To Create And Sell Online Courses
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.How To Create And Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the very best mental weapon we need to persuade people.
There is so much information out there that it is extremely hard to understand which to trust.How To Create And Sell Online Courses
Social evidence gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.How To Create And Sell Online Courses
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous successful formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need in fact to ask for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!