Funnels can be made complex … actually complicated, so complex that the majority of people quit before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? How To Create And Sell Online Courses Webinar
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?How To Create And Sell Online Courses Webinar
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How To Create And Sell Online Courses Webinar
A typical way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its capability to remove their pain or achieve their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … However make certain you register, due to the fact that I have big prepare for funnel builders in the works soon!How To Create And Sell Online Courses Webinar
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.How To Create And Sell Online Courses Webinar
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we need to persuade people.
There is so much details out there that it is extremely challenging to know which to trust.How To Create And Sell Online Courses Webinar
Social evidence offers us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.How To Create And Sell Online Courses Webinar
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need in fact to request their cash and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is very important to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!