Funnels can be made complex … really made complex, so complex that most people give up prior to they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? How To Create An Online Course That Sells
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?How To Create An Online Course That Sells
Well, it definitely caught on because Samcart is able to charge very high rates for this pledge:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. How To Create An Online Course That Sells
A common way to do this is what’s called the “AIDA” design:
How To Create An Online Course That Sells
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … However make certain you sign up, since I have huge prepare for funnel builders in the works soon!How To Create An Online Course That Sells
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.How To Create An Online Course That Sells
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we need to persuade people.
There is so much information out there that it is incredibly challenging to understand which to trust.How To Create An Online Course That Sells
Social proof provides us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re almost ready to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.How To Create An Online Course That Sells
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% cash back guarantee.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require really to request for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Additionally, it’s important to dispel the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!