Funnels can be made complex … truly made complex, so complicated that the majority of people give up prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? How To Create A Sticky Hook To Sell Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?How To Create A Sticky Hook To Sell Online Course
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. How To Create A Sticky Hook To Sell Online Course
A typical way to do this is what’s known as the “AIDA” design:
How To Create A Sticky Hook To Sell Online Course
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or accomplish their desired condition
Action: give them the chance to purchase
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each principle below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But ensure you register, because I have huge prepare for funnel contractors in the works soon!How To Create A Sticky Hook To Sell Online Course
This easy (however effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.How To Create A Sticky Hook To Sell Online Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we need to convince people.
There is so much details out there that it is incredibly tough to understand which to trust.How To Create A Sticky Hook To Sell Online Course
Social evidence provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.How To Create A Sticky Hook To Sell Online Course
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You require really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!