Funnels can be complicated … really made complex, so complex that many people give up prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Build An Online Course That Sells
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?How To Build An Online Course That Sells
Well, it definitely caught on since Samcart has the ability to charge very high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How To Build An Online Course That Sells
A common way to do this is what’s known as the “AIDA” design:
How To Build An Online Course That Sells
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or attain their preferred condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … But make certain you register, due to the fact that I have huge plans for funnel builders in the works quickly!How To Build An Online Course That Sells
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.How To Build An Online Course That Sells
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to convince individuals.
There is so much information out there that it is exceptionally hard to understand which to trust.How To Build An Online Course That Sells
Social evidence gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.How To Build An Online Course That Sells
Reviews have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product guarantee.
There are several effective formats for warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present best practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!