Funnels can be complicated … truly made complex, so complex that the majority of people give up prior to they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? How To Allow Tracking Codes On My Computers Samcart
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?How To Allow Tracking Codes On My Computers Samcart
Well, it certainly caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Allow Tracking Codes On My Computers Samcart
A common method to do this is what’s known as the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their pain or attain their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
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This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Some pointers:
Never ever lie … seriously – there are enough crappy online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.How To Allow Tracking Codes On My Computers Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is so much details out there that it is extremely difficult to know which to trust.How To Allow Tracking Codes On My Computers Samcart
Social evidence gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they have actually made it this far, it means they’re almost ready to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.How To Allow Tracking Codes On My Computers Samcart
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for service warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request their money and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!
