Funnels can be complicated … truly made complex, so complex that many people give up prior to they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? How To Add Guarantee Badge In Samcart
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?How To Add Guarantee Badge In Samcart
Well, it definitely caught on because Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Add Guarantee Badge In Samcart
A common way to do this is what’s called the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or achieve their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But ensure you sign up, because I have big plans for funnel builders in the works soon!How To Add Guarantee Badge In Samcart
This easy (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Some pointers:
Never ever lie … seriously – there suffice lousy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.How To Add Guarantee Badge In Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we need to encourage individuals.
There is a lot details out there that it is extremely challenging to understand which to trust.How To Add Guarantee Badge In Samcart
Social proof provides us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost prepared to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.How To Add Guarantee Badge In Samcart
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% money back assurance.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
