Funnels can be complicated … really complicated, so complicated that many people quit prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?How Sell Online Courses
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. How Sell Online Courses
A common method to do this is what’s called the “AIDA” design:
How Sell Online Courses
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However ensure you sign up, due to the fact that I have big plans for funnel builders in the works soon!How Sell Online Courses
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.How Sell Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot info out there that it is incredibly difficult to know which to trust.How Sell Online Courses
Social proof offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re nearly ready to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.How Sell Online Courses
Reviews have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for service warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!