Funnels can be made complex … truly complicated, so complicated that many people quit prior to they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? How Much To Sell An Online Course For
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?How Much To Sell An Online Course For
Well, it certainly caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How Much To Sell An Online Course For
A common way to do this is what’s known as the “AIDA” design:
How Much To Sell An Online Course For
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or attain their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … But make sure you register, since I have huge prepare for funnel home builders in the works quickly!How Much To Sell An Online Course For
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.How Much To Sell An Online Course For
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is so much details out there that it is incredibly tough to know which to trust.How Much To Sell An Online Course For
Social proof provides us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically prepared to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.How Much To Sell An Online Course For
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous effective formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require really to request for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!