Funnels can be complicated … really made complex, so complex that many people quit before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How Much Does Shopping Cart Software Cost?
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?How Much Does Shopping Cart Software Cost?
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. How Much Does Shopping Cart Software Cost?
A common way to do this is what’s known as the “AIDA” model:
How Much Does Shopping Cart Software Cost?
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or attain their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have big plans for funnel contractors in the works quickly!How Much Does Shopping Cart Software Cost?
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.How Much Does Shopping Cart Software Cost?
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the best psychological weapon we have to persuade people.
There is so much information out there that it is incredibly difficult to understand which to trust.How Much Does Shopping Cart Software Cost?
Social evidence gives us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re nearly ready to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.How Much Does Shopping Cart Software Cost?
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need really to ask for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!