Funnels can be made complex … really made complex, so complicated that many people quit before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? How Much Does Samcart Cost
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?How Much Does Samcart Cost
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How Much Does Samcart Cost
A typical method to do this is what’s called the “AIDA” design:
How Much Does Samcart Cost
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or achieve their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you register, because I have big plans for funnel home builders in the works soon!How Much Does Samcart Cost
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.How Much Does Samcart Cost
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the best psychological weapon we need to convince people.
There is a lot info out there that it is incredibly hard to know which to trust.How Much Does Samcart Cost
Social proof gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re practically all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.How Much Does Samcart Cost
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You require in fact to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!