Funnels can be complicated … really made complex, so complex that the majority of people give up before they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? How Much Can You Make Selling Online Courses
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?How Much Can You Make Selling Online Courses
Well, it definitely caught on because Samcart is able to charge exceptionally high prices for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How Much Can You Make Selling Online Courses
A typical way to do this is what’s called the “AIDA” model:
How Much Can You Make Selling Online Courses
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or achieve their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But make certain you register, due to the fact that I have big prepare for funnel home builders in the works soon!How Much Can You Make Selling Online Courses
This basic (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.How Much Can You Make Selling Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we have to persuade individuals.
There is so much details out there that it is exceptionally tough to understand which to trust.How Much Can You Make Selling Online Courses
Social evidence provides us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they’ve made it this far, it means they’re practically ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.How Much Can You Make Selling Online Courses
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% refund warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!