Funnels can be complicated … really complicated, so complex that most people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? How Much Can You Make Selling Online Courses Site Www.quora.com
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?How Much Can You Make Selling Online Courses Site Www.quora.com
Well, it certainly caught on because Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How Much Can You Make Selling Online Courses Site Www.quora.com
A typical method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or attain their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have big prepare for funnel contractors in the works soon!How Much Can You Make Selling Online Courses Site Www.quora.com
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.How Much Can You Make Selling Online Courses Site Www.quora.com
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the best mental weapon we need to encourage individuals.
There is so much info out there that it is extremely difficult to know which to trust.How Much Can You Make Selling Online Courses Site Www.quora.com
Social evidence provides us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically all set to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.How Much Can You Make Selling Online Courses Site Www.quora.com
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!