Funnels can be made complex … really made complex, so complex that most people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How Many People Are Selling Courses Online
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?How Many People Are Selling Courses Online
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How Many People Are Selling Courses Online
A typical way to do this is what’s known as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to eliminate their pain or attain their preferred condition
Action: give them the chance to purchase
Most sales funnels extend these actions across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However ensure you sign up, due to the fact that I have big prepare for funnel home builders in the works quickly!How Many People Are Selling Courses Online
This simple (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.How Many People Are Selling Courses Online
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to persuade individuals.
There is so much details out there that it is incredibly difficult to understand which to trust.How Many People Are Selling Courses Online
Social evidence provides us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.How Many People Are Selling Courses Online
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% money back warranty.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!