Funnels can be complicated … truly made complex, so complicated that most people quit before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? How Do Start An Online Store To Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?How Do Start An Online Store To Sell Online Courses
Well, it definitely caught on due to the fact that Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. How Do Start An Online Store To Sell Online Courses
A common way to do this is what’s known as the “AIDA” design:
How Do Start An Online Store To Sell Online Courses
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or accomplish their preferred condition
Action: give them the chance to purchase
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However make certain you register, because I have big prepare for funnel builders in the works soon!How Do Start An Online Store To Sell Online Courses
This simple (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.How Do Start An Online Store To Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the best psychological weapon we have to convince people.
There is a lot info out there that it is exceptionally tough to know which to trust.How Do Start An Online Store To Sell Online Courses
Social proof gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re nearly all set to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.How Do Start An Online Store To Sell Online Courses
Reviews have shown that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% refund warranty.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need really to ask for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!