Funnels can be made complex … really complicated, so complicated that the majority of people quit before they release their first real project. What if you could simplify this and put a sales funnel on a single page? How Do I Sell My Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?How Do I Sell My Online Course
Well, it definitely caught on since Samcart is able to charge extremely high prices for this promise:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. How Do I Sell My Online Course
A typical way to do this is what’s called the “AIDA” design:
How Do I Sell My Online Course
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their discomfort or achieve their wanted condition
Action: provide the chance to buy
Many sales funnels extend these actions throughout several pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you register, since I have big plans for funnel contractors in the works quickly!How Do I Sell My Online Course
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.How Do I Sell My Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we have to encourage individuals.
There is a lot information out there that it is extremely hard to know which to trust.How Do I Sell My Online Course
Social evidence provides us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re almost prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.How Do I Sell My Online Course
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so important.
You need in fact to request their money and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!