Funnels can be made complex … really made complex, so complicated that many people give up prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? How Do I Buy Leads To Sell My Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?How Do I Buy Leads To Sell My Online Course
Well, it definitely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. How Do I Buy Leads To Sell My Online Course
A common method to do this is what’s referred to as the “AIDA” model:
How Do I Buy Leads To Sell My Online Course
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or attain their desired condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works soon!How Do I Buy Leads To Sell My Online Course
This basic (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.How Do I Buy Leads To Sell My Online Course
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we have to encourage people.
There is so much details out there that it is extremely tough to understand which to trust.How Do I Buy Leads To Sell My Online Course
Social proof offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly all set to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.How Do I Buy Leads To Sell My Online Course
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so essential.
You require really to request their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!