Funnels can be made complex … actually complicated, so complicated that the majority of people quit before they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How Can I Sell My Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?How Can I Sell My Online Courses
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. How Can I Sell My Online Courses
A typical way to do this is what’s referred to as the “AIDA” design:
How Can I Sell My Online Courses
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or achieve their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But make sure you register, since I have huge prepare for funnel home builders in the works quickly!How Can I Sell My Online Courses
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.How Can I Sell My Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the best mental weapon we need to persuade people.
There is a lot info out there that it is incredibly challenging to understand which to trust.How Can I Sell My Online Courses
Social evidence offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.How Can I Sell My Online Courses
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for warranties:
30+ day money back 110% cash back guarantee.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, but so important.
You need actually to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of existing finest practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!