Funnels can be complicated … truly complicated, so complex that many people quit prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Guide To Selling A Course Online
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Guide To Selling A Course Online
Well, it definitely caught on since Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Guide To Selling A Course Online
A typical way to do this is what’s known as the “AIDA” design:
Guide To Selling A Course Online
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or accomplish their desired condition
Action: provide the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make sure you register, because I have big plans for funnel home builders in the works soon!Guide To Selling A Course Online
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Guide To Selling A Course Online
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the very best mental weapon we need to encourage people.
There is so much info out there that it is incredibly hard to know which to trust.Guide To Selling A Course Online
Social evidence offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Guide To Selling A Course Online
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You need actually to request their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!