Funnels can be complicated … actually made complex, so complex that most people quit prior to they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Group & Team Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Group & Team Shopping Cart Software
Well, it definitely caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Group & Team Shopping Cart Software
A common way to do this is what’s referred to as the “AIDA” design:
Group & Team Shopping Cart Software
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you sign up, because I have big prepare for funnel home builders in the works soon!Group & Team Shopping Cart Software
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Group & Team Shopping Cart Software
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much info out there that it is incredibly challenging to know which to trust.Group & Team Shopping Cart Software
Social proof offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it implies they’re almost all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Group & Team Shopping Cart Software
Testimonials have revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!