Funnels can be complicated … actually made complex, so complex that most people give up prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Godaddy Shopping Cart Software Good? Shopping Cart Software With Membership And Affiliate Feature
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Godaddy Shopping Cart Software Good? Shopping Cart Software With Membership And Affiliate Feature
Well, it definitely caught on since Samcart is able to charge very high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Godaddy Shopping Cart Software Good? Shopping Cart Software With Membership And Affiliate Feature
A typical way to do this is what’s known as the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their pain or achieve their preferred condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However make sure you sign up, since I have big prepare for funnel home builders in the works soon!Godaddy Shopping Cart Software Good? Shopping Cart Software With Membership And Affiliate Feature
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Godaddy Shopping Cart Software Good? Shopping Cart Software With Membership And Affiliate Feature
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the very best psychological weapon we have to convince individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.Godaddy Shopping Cart Software Good? Shopping Cart Software With Membership And Affiliate Feature
Social evidence gives us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Godaddy Shopping Cart Software Good? Shopping Cart Software With Membership And Affiliate Feature
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!