Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Godaddy Sell Courses Online
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Godaddy Sell Courses Online
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Godaddy Sell Courses Online
A typical way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to buy
A lot of sales funnels extend these steps throughout multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But ensure you register, because I have big plans for funnel builders in the works quickly!Godaddy Sell Courses Online
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Some ideas:
Never ever lie … seriously – there are enough bad marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Godaddy Sell Courses Online
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the best psychological weapon we need to persuade individuals.
There is so much info out there that it is exceptionally challenging to understand which to trust.Godaddy Sell Courses Online
Social evidence provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Godaddy Sell Courses Online
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your client wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!
