Funnels can be made complex … really complicated, so complicated that most people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Gillian Perkins Use Facebook To Sell Online Course
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Gillian Perkins Use Facebook To Sell Online Course
Well, it definitely caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Gillian Perkins Use Facebook To Sell Online Course
A common method to do this is what’s referred to as the “AIDA” design:
Gillian Perkins Use Facebook To Sell Online Course
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or accomplish their preferred condition
Action: provide the chance to buy
Most sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works quickly!Gillian Perkins Use Facebook To Sell Online Course
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Gillian Perkins Use Facebook To Sell Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the best psychological weapon we need to convince people.
There is a lot details out there that it is incredibly difficult to understand which to trust.Gillian Perkins Use Facebook To Sell Online Course
Social evidence provides us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly ready to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.Gillian Perkins Use Facebook To Sell Online Course
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% money back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need really to request for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!