Funnels can be complicated … really complicated, so complicated that many people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Freeware Shopping Cart Software For Own Domain
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Freeware Shopping Cart Software For Own Domain
Well, it definitely caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Freeware Shopping Cart Software For Own Domain
A typical method to do this is what’s known as the “AIDA” design:
Freeware Shopping Cart Software For Own Domain
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or achieve their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have big prepare for funnel builders in the works quickly!Freeware Shopping Cart Software For Own Domain
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Freeware Shopping Cart Software For Own Domain
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is so much info out there that it is exceptionally difficult to know which to trust.Freeware Shopping Cart Software For Own Domain
Social evidence provides us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re almost all set to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Freeware Shopping Cart Software For Own Domain
Testimonials have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for service warranties:
30+ day money back 110% refund assurance.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You require really to request for their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!