Funnels can be complicated … actually made complex, so complicated that most people give up prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Free Wysiwyg Web Design Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Free Wysiwyg Web Design Shopping Cart Software
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Free Wysiwyg Web Design Shopping Cart Software
A typical method to do this is what’s called the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their pain or attain their preferred condition
Action: provide the chance to buy
Most sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each idea below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But ensure you register, since I have huge plans for funnel builders in the works quickly!Free Wysiwyg Web Design Shopping Cart Software
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Free Wysiwyg Web Design Shopping Cart Software
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much info out there that it is extremely tough to know which to trust.Free Wysiwyg Web Design Shopping Cart Software
Social proof offers us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re practically ready to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.Free Wysiwyg Web Design Shopping Cart Software
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require really to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!