Funnels can be made complex … really made complex, so complex that most people give up prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Free Webinar Model Of Selling Online Courses
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into customers …
Pretty cool concept, right?Free Webinar Model Of Selling Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Free Webinar Model Of Selling Online Courses
A typical method to do this is what’s called the “AIDA” design:
Free Webinar Model Of Selling Online Courses
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or accomplish their preferred condition
Action: give them the opportunity to buy
Most sales funnels extend these steps across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However make sure you register, since I have big prepare for funnel contractors in the works quickly!Free Webinar Model Of Selling Online Courses
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Free Webinar Model Of Selling Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we need to convince individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.Free Webinar Model Of Selling Online Courses
Social evidence provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Free Webinar Model Of Selling Online Courses
Testimonials have actually shown that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are several effective formats for warranties:
30+ day money back 110% refund warranty.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so important.
You require actually to request their money and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!