Funnels can be complicated … actually complicated, so complicated that the majority of people quit before they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Free Shopping Cart Software For WordPress
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Free Shopping Cart Software For WordPress
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Free Shopping Cart Software For WordPress
A common way to do this is what’s referred to as the “AIDA” model:
Free Shopping Cart Software For WordPress
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its ability to eliminate their pain or attain their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, because I have big prepare for funnel home builders in the works soon!Free Shopping Cart Software For WordPress
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Free Shopping Cart Software For WordPress
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the very best psychological weapon we have to persuade individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.Free Shopping Cart Software For WordPress
Social evidence offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Free Shopping Cart Software For WordPress
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!