Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Free Open Source Abandoned Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Free Open Source Abandoned Shopping Cart Software
Well, it definitely caught on because Samcart has the ability to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Free Open Source Abandoned Shopping Cart Software
A typical way to do this is what’s referred to as the “AIDA” design:
Free Open Source Abandoned Shopping Cart Software
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their pain or achieve their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However make certain you register, because I have huge prepare for funnel builders in the works soon!Free Open Source Abandoned Shopping Cart Software
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Free Open Source Abandoned Shopping Cart Software
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best psychological weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally hard to understand which to trust.Free Open Source Abandoned Shopping Cart Software
Social proof provides us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re almost ready to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Free Open Source Abandoned Shopping Cart Software
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for service warranties:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You require actually to ask for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!