Funnels can be made complex … actually complicated, so complicated that most people give up before they launch their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Free Online Selling Training Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Free Online Selling Training Courses
Well, it certainly caught on since Samcart is able to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Free Online Selling Training Courses
A common way to do this is what’s referred to as the “AIDA” model:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the opportunity to buy
Many sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But ensure you sign up, because I have big plans for funnel home builders in the works soon!Free Online Selling Training Courses
This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Free Online Selling Training Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social evidence is the very best mental weapon we have to convince people.
There is a lot info out there that it is extremely tough to understand which to trust.Free Online Selling Training Courses
Social evidence offers us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.Free Online Selling Training Courses
Reviews have actually shown that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are a number of effective formats for warranties:
30+ day refund 110% money back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You need really to request their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!