Funnels can be complicated … truly complicated, so complicated that the majority of people quit prior to they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Free Online Courses On Creating Digital Information Products To Sell
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Free Online Courses On Creating Digital Information Products To Sell
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high costs for this pledge:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Free Online Courses On Creating Digital Information Products To Sell
A typical way to do this is what’s referred to as the “AIDA” design:
Free Online Courses On Creating Digital Information Products To Sell
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or achieve their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions across several pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make sure you sign up, because I have huge prepare for funnel home builders in the works soon!Free Online Courses On Creating Digital Information Products To Sell
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Free Online Courses On Creating Digital Information Products To Sell
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is so much details out there that it is exceptionally hard to understand which to trust.Free Online Courses On Creating Digital Information Products To Sell
Social proof gives us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re almost prepared to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.Free Online Courses On Creating Digital Information Products To Sell
Testimonials have actually shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your customer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!