Funnels can be made complex … really complicated, so complex that many people give up before they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Free Online Courses In Selling Online Information Products
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Free Online Courses In Selling Online Information Products
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Free Online Courses In Selling Online Information Products
A typical method to do this is what’s called the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to eliminate their pain or achieve their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make sure you register, because I have huge plans for funnel builders in the works quickly!Free Online Courses In Selling Online Information Products
This simple (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Free Online Courses In Selling Online Information Products
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is extremely hard to know which to trust.Free Online Courses In Selling Online Information Products
Social evidence provides us an easy escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Free Online Courses In Selling Online Information Products
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous successful formats for warranties:
30+ day money back 110% cash back guarantee.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require actually to ask for their money and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!