Funnels can be made complex … truly made complex, so complex that the majority of people give up before they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Free Online Course Different Ways To Sell On Ebay
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Free Online Course Different Ways To Sell On Ebay
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Free Online Course Different Ways To Sell On Ebay
A typical way to do this is what’s called the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or achieve their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
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This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Free Online Course Different Ways To Sell On Ebay
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot details out there that it is incredibly hard to understand which to trust.Free Online Course Different Ways To Sell On Ebay
Social proof gives us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically prepared to buy. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.Free Online Course Different Ways To Sell On Ebay
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!