Funnels can be complicated … really made complex, so complicated that many people quit before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Free Moodle Sell Courses Online
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Free Moodle Sell Courses Online
Well, it certainly caught on since Samcart is able to charge extremely high prices for this pledge:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Free Moodle Sell Courses Online
A common method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its capability to eliminate their discomfort or attain their desired condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
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This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Some tips:
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Free Moodle Sell Courses Online
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the best mental weapon we need to encourage individuals.
There is so much info out there that it is incredibly challenging to understand which to trust.Free Moodle Sell Courses Online
Social evidence provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Free Moodle Sell Courses Online
Testimonials have revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so essential.
You require really to ask for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
