Funnels can be made complex … truly complicated, so complicated that most people give up before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Free Cms Software With Shopping Cart
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Free Cms Software With Shopping Cart
Well, it absolutely caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Free Cms Software With Shopping Cart
A typical method to do this is what’s known as the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to remove their discomfort or accomplish their desired condition
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However ensure you sign up, because I have huge plans for funnel home builders in the works quickly!Free Cms Software With Shopping Cart
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Free Cms Software With Shopping Cart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best psychological weapon we have to convince people.
There is so much details out there that it is incredibly hard to understand which to trust.Free Cms Software With Shopping Cart
Social evidence offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically ready to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Free Cms Software With Shopping Cart
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for guarantees:
30+ day refund 110% refund guarantee.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!