Funnels can be made complex … actually made complex, so complex that many people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Facebook Pixel For Samcart Pages
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Facebook Pixel For Samcart Pages
Well, it certainly caught on since Samcart has the ability to charge very high rates for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Facebook Pixel For Samcart Pages
A typical way to do this is what’s known as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or achieve their wanted condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make sure you register, because I have huge prepare for funnel home builders in the works quickly!Facebook Pixel For Samcart Pages
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Facebook Pixel For Samcart Pages
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the best mental weapon we have to persuade individuals.
There is so much info out there that it is extremely challenging to understand which to trust.Facebook Pixel For Samcart Pages
Social evidence gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Facebook Pixel For Samcart Pages
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for warranties:
30+ day refund 110% cash back warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!